A leading Latin American beauty and consumer retailer

Problem

Scale AI/ML from isolated models to an enterprise operating model.

Role

Head of AI & Machine Learning.

Approach

Personalization and recommendation, demand intelligence, fraud prevention, platform practices, and executive change management.

Impact

Accelerated adoption of AI capabilities across brands and channels.

Lessons

Enterprise AI is an operating-model change, not a portfolio of pilots.

All cases are anonymized. Outcomes are described qualitatively and are not presented as public financial results of any named employer.